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Press Release

press release, news release, media release, or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial press-release distribution services are also used to distribute them.

The use of a press release is common in the field of public relations, the aim of which is to attract favorable media attention to public relations professional's client and/or provide publicity for products or events marketed by those clients. A press release provides reporters with the basics they need to develop a news story. Press releases can announce a range of news items such as: scheduled events, personal promotions, awards, news products and services, sales and other financial data, accomplishments, etc. They are often used in generating a feature story or are sent for the purpose of announcing news conferences, upcoming events or change in corporation. Press Releases contain some of the following:

  • Headline — used to grab the attention of journalists and briefly summarize the news.
  • Dateline — contains the release date and usually the originating city of the press release.
  • Introduction — first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why.
  • Body — further explanation, statistics, background, or other details relevant to the news.
  • Boilerplate — generally a short "about" section, providing independent background on the issuing company, organization, or individual.
  • Close — in North America, traditionally the symbol "-30-" appears after the boilerplate or body and before the media contact information, indicating to media that the release is ending. A more modern equivalent has been the "###" symbol. In other countries, other means of indicating the end of the release may be used, such as the text "ends".
  • Media contact information — name, phone number, email address, mailing address, or other contact information for the PR or other media relations contact person.

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    PR can be used to build rapport with employees, customers, investors, voters, or the general public.[3] Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations. There are a number of related disciplines falling under the banner of Corporate Communications, such as Analyst Relations, Media Relations, Investor Relations, Internal Communications and Labor Relations. PR professionals focus on building relationships that help to establish rapport with publics. Public Relations professionals must know how to write clearly, speak clearly, and think analytically. These skills are necessary because in the field of PR there is constant communication between professionals and their publics. PR professionals also have to think critically so that they can come up with resolutions to problems their clients may face.

    There are many areas of public relations, but the most recognized are financial public relations, product public relations, and crisis public relations.

    • Financial public relations - providing information mainly to business reporters.
    • Product public relations - gaining publicity for a particular product or service (rather than using advertising).
    • Crisis public relations - responding to negative accusations or information

    Online Press Releases

    Author: aliceaddison1
    Press releases are one of the methods which are used frequently by the internet marketers who want to promote their businesses and web sites. Press release writing is a good source of making money. It can be considered as a really good source of making money for those who are web copy writers. It is a good practice to have a mind of a reader while writing such press releases. It helps us to gain the point of views and requirements of the readers from the product concerned.

    Building relationships with journalists and editors that are helpful to both parties will benefit a website much more than simply looking to benefit from the media in a one-sided relationship. If the information for an article is easy to find and very interesting and understandable to a journalist, the members of the media will be more attracted to it. Links to relevant websites, such as industry news sources, a company blog, specific news stories, and similar sites.

    Press Release Distribution Service. Using these services is a good way to offer your news to thousands of blogs, email newsletters, and small outlets, which can add up to a lot of attention. You paste your press release into a form, and they put your story directly into Google News and Yahoo! News, so it's out there whether any reporter writes about it or not.

    Your press release should answer the basics. In other words the who, what, when where, why and how of whatever it is your business does. Do a little research on current events and tie that into your press release to make it more of a news story and an editor is sure to print it. The less editing and editor has to do the more likely it will be printed. That is your goal for your press release. A friend of mine used to be president of a youth organization and he ran his entire advertising and marketing campaign through press releases.

    PR distribution has emerged as one of the most powerful and effective promotional tool in the field of Internet Marketing and Search Engine Optimization. Several webmasters and intelligent e-Business owners are using it effectively to market their products and services. You can also use online press releases to boost your sales and revenues as well as increasing the popularity and credibility of your website. Online PR distribution helps in improving the credibility of a website. Online press release distribution helps in generating fresh organic traffic towards your website.

    This is the beef of the information with the introduction and the closing statements surrounding this bulk. It is the introduction that leads the readers down the path of craving more on the subject it must be powerful. This opening paragraph is what is known as the hook. This hook not only has to grab the audience’s attention but the press and the editor as well. Not always an easy task.

    Write a press release and dispose it to the media as a press or news release. Contact journalist to standard stories about your press release. Post your press release on famous sites like Craigslist, Digg and Delicious. Start a blog and post your press release on your blog.


    Read About Articles Writing Also Read About Content Writing and Professional Writing
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