Local Search Marketing is Not All About Google

Author: gertrudis girardeau

Google Maps and Local Search Marketing

Google Map is getting a large chunk of the market in local search marketing. Local Google map placement is very important nowadays if you want to increase your website visibility for local information searchers. Dominating the local organic SERPs is through getting more citations in your local area. Citations are likened to votes from other local websites where your business name, address, and other contact details are mentioned with links or without links.

The more citations on your business name and location from your local neighborhood websites, the more Google will give priority and authority for your business name in their listing. When this happens,, your website will likely get higher search visibility to potential local customers. So it's important to list yourself fully and accurately in as many places across the web as possible, including blogs about your city or industry. By doing these you will help boost your ranking with local Google map directories and will make your local search marketing profitable.

Local Search Marketing is not all about local Google maps

It may be true that Google holds a large chunk of the Internet but it doesn't own cyberspace. A third of it is dominated by local search engines. Local online marketing is more of a fragmented type than that of traditional organic search engine marketing. One can't only focus on Google and Yahoo or he/she will be missing a large potential market locally. Here are famous "third party search engines" in Australia that will make your local search marketing get big potential local client leads:

EZILON- this is an Australian and New Zealand search engine.
AU FINDOUTER- it's everything about Australia.
AUSTRALIAN 1 SEARCH - find everything about Australian maps, photographs, news, and the like.
BEYOND...THE BLACKSTUMP - this is a reference site full of information and located in Melbourne and Victoria
BING - Microsoft's search engine.
FACT BITES - a hybrid between an encyclopedia and a search engine.
ODP - Open Directory Project's Australia search.

Get listed with these local search engines to get a bigger market share. One important thing to remember; succeeding in online local marketing means having a strong presence in a strong market share in a particular niche. Your business presence doesn't have to be always on the top rank but it must constantly show up in most places in the local web.

Local Search Marketing and Social Local Search

This is where a big part of the crowd is. Social media is where the real conversations happen. Local social media is very prominent due to the personal views and reviews of the user's experiences about anything and it may include your products and services. Word of mouth marketing is very effective in social media such as Twitter and Facebook.

Promoting your products and services is becoming more personalized and targeted rather than a shot in the dark. This local online marketing strategy is now getting the attention of many local small businesses. Consumers want more personal touches and they trust a fellow consumer's recommendations and reviews. Your business' success is now in the consumer's disposal. This is a big paradigm shift on local search marketing.